Dr. Lakhi Muhammad (PhD Universiti Teknologi, Malaysia)

Associate Professor / HOD MANAGEMENT SCIENCE

Dr. Lakhi Muhammad is Assistant Professor of Marketing. He has published research articles in prestigious peer-reviewed international journals such as Journal of Retailing and Consumer Services (Science Direct), Asia Pacific Journal of Marketing and Logistics (Emerald) and International Journal of Contemporary Hospitality Management (Emerald). In addition to this, his chapters are in books tiled “Islamic Financial Literacy” and “Intra-trade in OIC”. He is also serving as reviewer and on editorial boards of various international indexed journals. Further, he has conducted several workshops for postgraduate students regarding research methodology and PLS-SEM. Area of research interest includes service recovery, social capital, justice perceptions, customer satisfaction, branding, and methodological advances.

PhD Marketing Universiti Teknologi, Malaysia (UTM) 2017
MBA University of Central Punjab – Lahore Pakistan 2006
BSc Bahaudin Zakariya University – Multan Pakistan 2003
Associate Professor Capital University of Science and Technology (CUST), Islamabad Since – 2022
Assistant Professor Capital University of Science and Technology (CUST), Islamabad 2018 – 2021
Lecturer (visiting) Bahauddin Zakariya University, Multan 2006 – 2008
Head of Department Department of Management Sciences Since – 2021
Area Sale Manager Askari Bank Ltd. 2007 – 2008
Member Editorial Review Board- Journal of Applied Structural Equation Modelling Since – 2017
Member Editorial Board- SEISENSE Journal of Management Since – 2018
Member Editorial Review Board – Asia Pacific Journal of Marketing and Logistics Since – 2017
1. In recognition of the contribution as reviewer- Journal of Applied Structural Equation Modelling
  1. Muhammad, Lakhi and Gul-e-rana. (2017) Determinants of Trade Cost and its Minimization to Enhance OIC Intra-Trade. Intra Trade in OIC. Islamic Research and Training Institute, Islamic Development Bank Jeddah, Saudi Arabia
  2. Muhammad, Lakhi and Gul-e-rana. (2016) Aspects and Importance of Islamic Financial Education. Islamic Financial Literacy. UNISSA Press: Sultan Sharif Ali Islamic University, Brunei
1. PhD Impact of Organizational Dehumanization on Employee Perception of Mistreatment and Their Work Outcomes
2. MS The Impact of People-related Quality Management Practices on Project Performance with Moderating Role of Communication
3. MS Impact of Despotic Leadership on Employee Job Performance and Life Satisfaction with Mediating Role of Emotional Exhaustion and Moderating Role of Social Support
4. MS Impact of Functional, Symbolic and Hedonic Values on Brand Trust to Shape Brand Attachment by Considering Brand Trust as a Mediator in Hospitality Industry
5. MS Impact of Emotional Intelligence on Project Performance by Considering Mediating Role of Task Interdependence and Moderating Role of Risk Management
6. MS Impact of Openness to Experience on Innovative Behavior in Projects with Mediating Role of Epistemic Curiosity and Moderating Role of Project Culture
7. MS Impact of Knowledge Diversity in Projects on Team Creativity and Project Survival: Examining the Mediating Role of Team Creativity and Moderating Role of Relational Social Capital
8. MS Impact of Social Media Communication on Consumers Engagement: Mediating Role of Perceived Information Quality
9. MS An Integrated Model of Cues Motivating Online Tour and Purchase Decision
10. MS The Impact of Social Commerce Design on Purchase Decision Making with the Mediation Effect of Information Search and Moderation of Evaluation
11. MS Influence of Greenwashing, Environmental Consciousness on Green Image and Intention to Revisit: By Considering Green Image as a Mediating and Environmental Consciousness as Moderating Construct
12. MS Impact of Environmental Concern, Self-Identity, Egoistic Values and Personal Values on Green Purchase Intention by Considering Gender as Moderating Variable
13. MS Impact of Greenwashing Perception on Green Purchase Intention: Mediating Role of Word of Mouth and Moderating Role of Environmental Knowledge
14. MS Impact of Organizational Justice and Entrepreneurial Passion on Creative Self-Efficacy and Firm Innovation: By Considering Creative Self-Efficacy as Mediating and Resilience as Moderating Variable
15. MS Impact of Service Robots and Cognitive Image on Tourists Expectations to form Visit Intention
1. Sarwar, A., Khan, J., Muhammad, L., Mubarak, N., & Jaafar, M (2021). Relationship between Organizational Dehumanization and Nurses’ Deviant Behaviors: A Moderated Mediation Model. Journal of Nursing Management. [Online ahead of print; ISI-Impact Factor=2.243, HEC W Category]
2. Fatima, D., Sarwar, A., Zakariya, R., & Muhammad, L., (2020). Workplace Bullying, Knowledge Hiding, and Time Theft: Evidence from the Healthcare Industry in Pakistan. Journal of Nursing Management [Online ahead of print; ISI-Impact Factor=2.243, HEC W Category]
3. Sarwar, A., & Muhammad, L. (2020). Impact of Organizational Mistreatment on Employee Performance in the Hotel Industry International Journal of Contemporary Hospitality Management. [Online ahead of print; ISI-Impact Factor =5.667;ABDC-A, HEC W Category]
4. Muhammad, L., & Gul-e-rana (2020). Mediating role of customer forgiveness between perceived justice and satisfaction. Journal of Retailing and Consumer Services, 52, 1-7 (ISI-Impact Factor=4.219; ABDC-A, HEC W Category).
5. Sarwar, A., & Muhammad, L. (2020). Impact of employee perceptions of mistreatment on organizational performance in the hotel industry. International Journal of Contemporary Hospitality Management. 32(1) 230-248 (ISI-Impact Factor =5.667;ABDC-A, HEC W Category)
6. Aziz, S., Afaq, Z., Muhammad, L., & Khan, B. (2020). The Role of Media, Word of Mouth, and Subjective Norms in determining Attitude and Intentions to Purchase Family Takaful Schemes. Journal of Islamic Business and Management, 10(1), 111-131. (HEC Y Category)
7. Muhammad, L., & Gul-e-rana (2019). Do service firm employee and customer relations matter for customer forgiveness in service recovery? Asia Pacific Journal of Marketing and Logistics, 31(4), 1216-1232. (ISI-Impact Factor= 2.511; ABDC-A, HEC W Category)
8. Muhammad, L., Saba, I., & Aziz, S. Maqāṣid al-Sharīʿah and Islamic Finance Industry: Addressing the Concerns (2020). Journal of Islamic Business and Management (JIBM) 9(2). (HEC Y Category)
9. RANA, G., AZIZAH, N., ALI, M., SHAH, A., & MUHAMMAD, L. (2018). Impact of E-service Quality on Brand Attachment and Willingness to Spend More. Sindh University Research Journal (Science Series), 50(3D), 214-215. (HEC Y Category)
10. Farooq, U., Malik, J. A., & Muhammad, L. (2018). The Impact of Banking Sector Development on Capital Structure of Non-financial Sector Firms in Pakistan. Journal of Accounting and Finance in Emerging Economies, 4(2), 177-188. (HEC Y Category)
11. Muhammad, L. (2018). The Attributes of Government Effectiveness: An Islamic Economic Thought. Share: Jurnal Ekonomi dan Keuangan Islam, 7(1).
12. Muhammad, L., Mahadi, B., & Hussin, N. (2017). Influence of social capital on customer’s relationship satisfaction in the Pakistani banking industry. Asia Pacific Journal of Marketing and Logistics. 29 (5), 1036-1054 [ISI-Impact Factor=2.511; ABDC-A, HEC W Category]
13. Muhammad, L., & Rana, G. E. (2012). Factors distressing internet banking adoption among adult students: Evidence from kingdom of Saudi Arabia. Business and Management Review, 2(1), 76-82.
1. Lakhi M. and Gul-e-Rana (2014), “Islamic Taxation “Zakat” And its Potential to Remove the Taxation Issues Related to Islamic Financial Industry”, Roundtable Discussion on taxation Of Islamic Finance 13-14 October 2014, Puri Pujangga, Ukm Bangi ISBN 978-983-3198-83-2
2. Lakhi M. and Gul-e-Rana (2014), “Cognitive social capital, Qur’anic Perspective on the Sources of Mal and the Function of Baytu’l-mal”, Thematic Workshop On Al-Mal: Philosophy And Its Application In Islamic Perspective”, 8th-10th December Institut Latihan Islam Malaysia, Bangi, Selangor, Malaysia .

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