Dr. Lakhi Muhammad (PhD Universiti Teknologi, Malaysia)


Dr. Lakhi Muhammad is Assistant Professor of Marketing. He has published research articles in prestigious peer-reviewed international journals such as Journal of Retailing and Consumer Services (Science Direct), Asia Pacific Journal of Marketing and Logistics (Emerald) and International Journal of Contemporary Hospitality Management (Emerald). In addition to this, his chapters are in books tiled “Islamic Financial Literacy” and “Intra-trade in OIC”. He is also serving as reviewer and on editorial boards of various international indexed journals. Further, he has conducted several workshops for postgraduate students regarding research methodology and PLS-SEM. Area of research interest includes service recovery, social capital, justice perceptions, customer satisfaction, branding, and methodological advances.

PhD Marketing Universiti Teknologi, Malaysia (UTM) 2017
MBA University of Central Punjab – Lahore Pakistan 2006
BSc Bahaudin Zakariya University – Multan Pakistan 2003
Assistant Professor Capital University of Science and Technology (CUST), Islamabad Since – 2018
Lecturer (visiting) Bahauddin Zakariya University, Multan 2006 – 2008
Area Sale Manager Askari Bank Ltd. 2007 – 2008
Member Editorial Review Board- Journal of Applied Structural Equation Modelling Since – 2017
Member Editorial Board- SEISENSE Journal of Management Since – 2018
Member Editorial Review Board – Asia Pacific Journal of Marketing and Logistics Since – 2017
1. In recognition of the contribution as reviewer- Journal of Applied Structural Equation Modelling
  1. Muhammad, Lakhi and Gul-e-rana. (2017) Determinants of Trade Cost and its Minimization to Enhance OIC Intra-Trade. Intra Trade in OIC. Islamic Research and Training Institute, Islamic Development Bank Jeddah, Saudi Arabia
  2. Muhammad, Lakhi and Gul-e-rana. (2016) Aspects and Importance of Islamic Financial Education. Islamic Financial Literacy. UNISSA Press: Sultan Sharif Ali Islamic University, Brunei
1. MS The Impact of Social Commerce Design on Purchase Decision Making with the Mediation Effect of Information Search and Moderation of Evaluation
2. MS Influence of Greenwashing, Environmental Consciousness on Green Image and Intention to Revisit: By Considering Green Image as a Mediating and Environmental Consciousness as Moderating Construct
3. MS Impact of Environmental Concern, Self-Identity, Egoistic Values and Personal Values on Green Purchase Intention by Considering Gender as Moderating Variable
4. MS Impact of Greenwashing Perception on Green Purchase Intention: Mediating Role of Word of Mouth and Moderating Role of Environmental Knowledge
5. MS Impact of Organizational Justice and Entrepreneurial Passion on Creative Self-Efficacy and Firm Innovation: By Considering Creative Self-Efficacy as Mediating and Resilience as Moderating Variable
1. Muhammad, Lakhi and Gul-E-Rana (2019) “Mediating Role of Customer Forgiveness Between Perceived Justice and Satisfaction”, Journal of Retailing and Consumer (In Press: ISI-Impact Factor; ABDC-A)
2. Sarwar, Aisha and Muhammad, Lakhi (2019) “Impact of Employee Perceptions of Mistreatment on Organizational Performance in the Hotel Industry” International Journal of Contemporary Hospitality Management (In Press: ISI-Impact Factor; ABDC-A)
3. Muhammad, Lakhi and Gul-E-Rana (2019) “Do Service Firm Employee and Customer Relations Matters for Customer forgiveness in Service Recovery”, Asia Pacific Journal of Marketing and Logistics 31(4), 1216-1232 (ISI-Impact Factor; ABDC-B)
4. RANA, G., AZIZAH, N., ALI, M., SHAH, A., & MUHAMMAD, L. (2018). Impact of E-service Quality on Brand Attachment and Willingness to Spend More. Sindh University Research Journal (Science Series), 50(3D), 214-215.
5. Muhammad, Lakhi, Mahadi, Batiah, & Hussin, Nazimah (2017), “Influence of Social Capital on Customer’s Relationship Satisfaction in the Pakistani Banking Industry”, Asia Pacific Journal of Marketing and Logistics 29 (5), 1036-1054 [ISI-Impact Factor; ABDC-B].
6. Muhammad, Lakhi and Gul-e-rana (2012), “Factors Distressing Internet Banking Adoption among Adult Students: Evidence from Kingdom of Saudi Arabia”, Business and Management Review 2(1), 76 – 82.
1. Lakhi M. and Gul-e-Rana (2014), “Islamic Taxation “Zakat” And its Potential to Remove the Taxation Issues Related to Islamic Financial Industry”, Roundtable Discussion on taxation Of Islamic Finance 13-14 October 2014, Puri Pujangga, Ukm Bangi ISBN 978-983-3198-83-2
2. Lakhi M. and Gul-e-Rana (2014), “Cognitive social capital, Qur’anic Perspective on the Sources of Mal and the Function of Baytu’l-mal”, Thematic Workshop On Al-Mal: Philosophy And Its Application In Islamic Perspective”, 8th-10th December Institut Latihan Islam Malaysia, Bangi, Selangor, Malaysia .

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