Dr. Lakhi Muhammad

PROFILE SUMMARY

Associate Professor, Head Department of Management Sciences, Capital University of Science & Technology Islamabad.
Authored articles in international refereed journals, such as Journal of Retailing and Consumer Services (ABDC-A), Asia Pacific Journal of Marketing and Logistics (ABDC-A), International Journal of Contemporary Hospitality Management (ABDC-A), and International Journal of Hospitality Management (ABDC-A*).
Serving as a reviewer and on editorial boards of various international indexed journals.
Enthusiastic about quality research and working on various methodological aspects of consumer behavior research.
A trained expert in the usage of the statistical tool as Structural Equation Modelling (SEM) and Partial Least Squares (PLS-SEM).
Areas of research include Consumer Behavior, Digital Marketing, Customer-employee relations and complaint handling in Services Marketing.

QUALIFICATION
PhD	Marketing	Universiti Teknologi, Malaysia (UTM)	2017
MBA	Marketing	University of Central Punjab – Lahore Pakistan	2006
BSc	–	Bahaudin Zakariya University – Multan Pakistan	2003

TEACHING EXPERIENCE
Associate Professor	Capital University of Science and Technology (CUST), Islamabad	Since – 2022
Assistant Professor	Capital University of Science and Technology (CUST), Islamabad	2018 – 2021
Lecturer (visiting)	Bahauddin Zakariya University, Multan	2006 – 2008

MANAGEMENT EXPERIENCE
Head of Department	Department of Management Sciences	Since – 2021
Area Sale Manager	Askari Bank Ltd.	2007 – 2008

MEMBERSHIP OF PROFESSIONAL BODIES
Member	Quality Assurance Committee (QAC)	2021
Associate Editor-Marketing	Jinnah Business Review	2019 – 2021
Journals Reviewer	International Journal of Hospitality Management, ISSN No. 0278-4319, Publisher, Elsevier	Since 2020
Member	Virtual Learning Environment (VLE) Monitoring Committee	Since 2020
Journals Reviewer	International Journal of Contemporary Hospitality Management, ISSN No. 0959-6119 Publisher, Emerald	Since 2019
Chair	Ph.D. Marketing Synopsis Evaluation Committee	Since – 2019
Journals Reviewer	Asia Pacific Journal of Marketing and Logistics, ISSN No. 1355-5855, Publisher, Emerald	Since 2017
Member	Editorial Review Board- Journal of Applied Structural Equation Modelling	Since – 2017
Member	Editorial Board- SEISENSE Journal of Management	Since – 2018
Member	Editorial Review Board – Asia Pacific Journal of Marketing and Logistics	Since – 2017

HONORS & AWARDS
1.	In recognition of the contribution as a reviewer- International Journal of Hospitality Management 2020
2.	HEC Approved Supervisor
3.	In recognition of the contribution as reviewer- Journal of Applied Structural Equation Modelling

RESEARCH AREAS / INTERESTS

Research areas include complaint handling and service failure, service experience, customer satisfaction, and behavior. Service failures are mostly caused by the employee. Consequently, my research considers the nexus of customer and employee in the services industry like customer-employee relations, customer forgiveness, customer satisfaction and behavior, and reasons of service failure (justice perceptions, knowledge hiding, organizational dehumanization).
COVID-19 and “New Normal” situations propelled customers to interact with digital plate-forms. Hence, my research also considers mobile applications adoption, word of mouth, digital plate-farm sharing, service robots, and innovation adoption, corporate digital responsibility, social media and text mining, and context analysis.

BOOK CHAPTERS AUTHORED

Muhammad, Lakhi and Habib, Rabia (2022) Green Marketing Is Not a Choice but a Pre-Requisite for Z Generation: A Case of Green Campus Initiative in Capital University of Science & Technology, Pakistan. Sustainability and Social Marketing Issues in Asia, (Emerald Publisher)
Muhammad, Lakhi and Gul-e-rana. (2017) Determinants of Trade Cost and its Minimization to Enhance OIC Intra-Trade. Intra Trade in OIC. Islamic Research and Training Institute, Islamic Development Bank Jeddah, Saudi Arabia
Muhammad, Lakhi and Gul-e-rana. (2016) Aspects and Importance of Islamic Financial Education. Islamic Financial Literacy. UNISSA Press: Sultan Sharif Ali Islamic University, Brunei

RESEARCH SUPERVISION
1.	PhD	Impression Management, Attributions and Behavioral Outcomes: A Co-worker Perspective
2.	PhD	Impact of Organizational Dehumanization on Employee Perception of Mistreatment and Their Work Outcomes
2.	MS	Corporate Social Responsibility and Consumer Citizenship Behavior; the Moderating Role of Perceived Consumer Effectiveness and Mediating Role of Customer Loyalty
3.	MS	The Impact of Frugality on Green Purchase Behavior: A Mediated-Moderation Model
4.	MS	Factors Influencing Green Buying Behavior of Generation Z in Pakistan
5.	MS	Creative Self-Efficacy and Firm Innovation: By Considering Creative Self-Efficacy as Mediating and Resilience as Moderating Variable
6.	MS	Psychological Empowerment, Job Satisfaction, Organizational Learning Culture and Project Success in Project Based Organizations
7.	MS	Impact of Emotional Intelligence on Project Performance by Considering Mediating Role of Task Interdependence and Moderating Role of Organizational Culture
8.	MS	The Impact of People-related Quality Management Practices on Project Performance with Moderating Role of Communication
9.	MS	Impact of Despotic Leadership on Employee Job Performance and Life Satisfaction with Mediating Role of Emotional Exhaustion and Moderating Role of Social Support
10.	MS	Impact of Functional, Symbolic and Hedonic Values on Brand Trust to Shape Brand Attachment by Considering Brand Trust as a Mediator in Hospitality Industry
11.	MS	Impact of Emotional Intelligence on Project Performance by Considering Mediating Role of Task Interdependence and Moderating Role of Risk Management
12.	MS	Impact of Openness to Experience on Innovative Behavior in Projects with Mediating Role of Epistemic Curiosity and Moderating Role of Project Culture
13.	MS	Impact of Knowledge Diversity in Projects on Team Creativity and Project Survival: Examining the Mediating Role of Team Creativity and Moderating Role of Relational Social Capital
14.	MS	Impact of Social Media Communication on Consumers Engagement: Mediating Role of Perceived Information Quality
15.	MS	An Integrated Model of Cues Motivating Online Tour and Purchase Decision
16.	MS	The Impact of Social Commerce Design on Purchase Decision Making with the Mediation Effect of Information Search and Moderation of Evaluation
17.	MS	Influence of Greenwashing, Environmental Consciousness on Green Image and Intention to Revisit: By Considering Green Image as a Mediating and Environmental Consciousness as Moderating Construct
18.	MS	Impact of Environmental Concern, Self-Identity, Egoistic Values and Personal Values on Green Purchase Intention by Considering Gender as Moderating Variable
19.	MS	Impact of Greenwashing Perception on Green Purchase Intention: Mediating Role of Word of Mouth and Moderating Role of Environmental Knowledge
20.	MS	Impact of Organizational Justice and Entrepreneurial Passion on Creative Self-Efficacy and Firm Innovation: By Considering Creative Self-Efficacy as Mediating and Resilience as Moderating Variable
21.	MS	Impact of Service Robots and Cognitive Image on Tourists Expectations to form Visit Intention

JOURNAL PUBLICATIONS
1.	Muhammad, L., & Sarwar, A (2021). When and Why Organizational Dehumanization Leads to Deviant Work Behaviors in Hospitality Industry. International Journal of Hospitality Management (Published Online; Impact Factor=10.427; ABDC-A*).
2.	Sarwar, A., Muhammad, L., & Sigala, M (2021). Unravelling the complex nexus of Punitive Supervision and Deviant Work Behaviors: Findings and implications from hospitality employees in Pakistan. International Journal of Contemporary Hospitality Management 33(5) 1437-1460 (Impact Factor =9.321; ABDC-A)
3.	Sarwar, A., Khan, J., Muhammad, L., Mubarak, N., & Jaafar, M (2021). Relationship between Organizational Dehumanization and Nurses’ Deviant Behaviors: A Moderated Mediation Model. Journal of Nursing Management 29(5) 1036-1045 (Impact Factor=4.680)
4.	Fatima, D., Sarwar, A., Zakariya, R., & Muhammad, L., (2021). Workplace Bullying, Knowledge Hiding, and Time Theft: Evidence from the Healthcare Industry in Pakistan. Journal of Nursing Management 29(4) 813-821 (Factor=4.680)
5.	Sarwar, A., & Muhammad, L. (2020). Impact of Organizational Mistreatment on Employee Performance in the Hotel Industry International Journal of Contemporary Hospitality Management. 33(2) 513-533 (Impact Factor =9.321; ABDC-A)
6.	Muhammad, L., & Gul-e-Rana (2020). Mediating role of customer forgiveness between perceived justice and satisfaction. Journal of Retailing and Consumer Services, 52, 1-7 (Impact Factor=10.972; ABDC-A).
7.	Sarwar, A., & Muhammad, L. (2020). Impact of employee perceptions of mistreatment on organizational performance in the hotel industry. International Journal of Contemporary Hospitality Management. 32(1) 230-248 (Impact Factor =9.321; ABDC-A)
8.	Aziz, S., Afaq, Z., Muhammad, L., & Khan, B. (2020). The Role of Media, Word of Mouth, and Subjective Norms in determining Attitude and Intentions to Purchase Family Takaful Schemes. Journal of Islamic Business and Management, 10(1), 111-131.
9.	Muhammad, L., Saba, I., & Aziz, S. Maqāṣid al-Sharīʿah and Islamic Finance Industry: Addressing the Concerns (2020). Journal of Islamic Business and Management 9(2)
10.	Muhammad, L., & Gul-e-Rana (2019). Do service firm employee and customer relations matter for customer forgiveness in service recovery? Asia Pacific Journal of Marketing and Logistics, 31(4), 1216-1232. (Impact Factor= 4.643; ABDC-A)
11.	Farooq, U., Malik, J. A., & Muhammad, L. (2018). The Impact of Banking Sector Development on Capital Structure of Non-financial Sector Firms in Pakistan. Journal of Accounting and Finance in Emerging Economies, 4(2), 177-188.
12.	Rana, G., Azizah, N., Ali, M., Shah, A., & Muhammad, L. (2018). Impact of E-service Quality on Brand Attachment and Willingness to Spend More. Sindh University Research Journal (Science Series), 50(3D), 214-215
13.	Muhammad, L. (2018). The Attributes of Government Effectiveness: An Islamic Economic Thought. Share: Jurnal Ekonomi dan Keuangan Islam, 7(1).
14.	Muhammad, L., Mahadi, B., & Hussin, N. (2017). Influence of social capital on customer’s relationship satisfaction in the Pakistani banking industry. Asia Pacific Journal of Marketing and Logistics. 29 (5), 1036-1054 (JCR-Impact Factor=4.643; ABDC-A)
15.	Muhammad, L., & Gul-e-Rana (2012). Factors distressing internet banking adoption among adult students: Evidence from kingdom of Saudi Arabia. Business and Management Review, 2(1), 76-82.

CONFERENCE PUBLICATIONS
1.	Lakhi M. and Gul-e-Rana (2014), “Islamic Taxation “Zakat” And its Potential to Remove the Taxation Issues Related to Islamic Financial Industry”, Roundtable Discussion on taxation Of Islamic Finance 13-14 October 2014, Puri Pujangga, Ukm Bangi ISBN 978-983-3198-83-2
2.	Lakhi M. and Gul-e-Rana (2014), “Cognitive social capital, Qur’anic Perspective on the Sources of Mal and the Function of Baytu’l-mal”, Thematic Workshop On Al-Mal: Philosophy And Its Application In Islamic Perspective”, 8th-10th December Institut Latihan Islam Malaysia, Bangi, Selangor, Malaysia .

Our Team

PROFILE SUMMARY

RESEARCH AREAS / INTERESTS

BOOK CHAPTERS AUTHORED

Other Members