MS Management Sciences (Marketing)

About The Program

The MS program is essentially a research based degree program intended to investigate into and find solutions to the problems besetting our national economy. The MS Management program offered by Capital University of Science & Technology has attracted students from different parts of the country. It is an ideal program for anyone wishing to undertake research into management and its related disciplines. The program provides substantial training in a range of research techniques and methods used in the social sciences, and an understanding of their theoretical and philosophical underpinnings. The research-based dissertation enables our students to apply research skills and develop an in-depth knowledge in a specialized area. Our philosophy is that postgraduate business and management students need the understanding and skills associated with high quality academic research. This approach applies equally to those who become either academic scholars or professional practitioners. This program also serves as an entry point for our doctoral Program.

Admission Requirements

  • A minimum of 16 years of education leading to BBA/MBA/MPA or equivalent.
  • A minimum of 2.00/4.00 CGPA or 50% marks in annual system
  • Admission Test/HEC Approved Test

Degree Requirements

A student admitted in this program will have to complete the degree requirements by following any one of the options given below:

(i) 27 Cr. Hrs. course work with 2 Cr. Hrs. Fehm-ul-Quran and 6 Cr. Hrs. Thesis

(ii) 33 Cr. Hrs. course work with 2 Cr. Hrs. Fehm-ul-Quran

General Education (02 Cr. Hrs.)

Course Title Code Cr. Hrs.
Fehm-ul-Quran I MSG7021 1
Fehm-ul-Quran II MSG7031 1

Core Courses (12 Cr. Hrs.)

Students are required to qualify all the core courses listed below.

Course Title Code Cr. Hrs.
Generative AI in Business Decisions MIS8013 3
Applied Research Design and Methods RCH8013 3
Business Strategy in the Digital Era MGT8013 3
Islamic Finance FIN7013 3

Elective Courses (15 Cr. Hrs.)

A student can claim a specialization if he/she has completed 15 Cr. Hrs. including research work, if opted, from one of the specialization areas mentioned below. Otherwise, on the completion of 32 Cr. Hrs., he/she will be awarded the MS Degree without any specialization.

Course Title Code Cr. Hrs.
International Marketing MKT8053 3
Brand Management MKT8073 3
Marketing Analytics MKT8143 3
Advertisement and Sales Promotion MKT8043 3
Advanced Strategic Marketing MKT8023 3
Customer Relationship Management MKT8133 3
Relationship Marketing MKT7053 3
Marketing Ethics MKT8063 3
Psychology of Consumer Behavior MKT7003 3
Advanced Marketing Research MKT7023 3
Digital Marketing MKT8083 3
Entrepreneurial Marketing MKT7013 3
Franchising MKT7033 3
Product and Price Strategy MKT8103 3
Marketing Strategy and Planning MKT7043 3

Research Thesis (06 Cr. Hrs.)

Course Title Code Cr. Hrs.
Research Thesis RCH8916 6

CGPA Requirement

A student is required to earn a minimum of 3.00/4.00 CGPA on the completion of his/her degree.

Program Duration

This is a 2 years program comprising of 4 semesters. There will be a Fall and a Spring semester in each year. The maximum duration to complete MS in Management Sciences is 4 years.