BBA
About The Program
The Bachelor of Business Administration (BBA) program is specially designed to meet industry requirements in a changing global corporate environment and provides the right tools that allow students to achieve their career objectives. Being highly-regarded, the program opens up a world of opportunities for students who wish to develop a career locally or internationally. With more emphasis on project-based work, the unique features of this BBA program help the students to come up with meaningful solutions. This gives them essential exposure to launch and operate a business in Pakistan. Additionally, a large number of professional and technical seminars are conducted where senior managers from the industry are invited to share their experiences with the students. Through the BBA program, we help our students to have sufficient understanding of the business world which helps them to navigate challenges and opportunities in their careers in leading organizations.
Admission Requirements
- Higher Secondary School Certificate or equivalent securing at least 50% marks in aggregate.
- CUST Admission Test/HEC Approved Test
Degree Requirements
The candidate is required to complete 131 Cr. Hrs. as per following details:
| Area | Cr. Hrs. |
|---|---|
| a) General Education | 34 |
| b) Core Courses by HEC | 33 |
| c) Core Courses by HEI | 27 |
| d) Specialization/Electives | 18 |
| e) Allied Courses | 12 |
| f) Capstone Project | 04 |
| g) Internship | 03 |
| Total | 131 |
General Education (34 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Functional English | BBAG1113 | 3 |
| Introduction to Psychology | BBAG1422 | 2 |
| Quantitative Reasoning I | BBAG1913 | 3 |
| Business Maths and Stats | BBAG1373 | 3 |
| Ideology and Constitution of Pakistan | BBAG1022 | 2 |
| Language –I | BBAG12x2 | 2 |
| Expository Writing | BBAG1123 | 3 |
| Entrepreneurship | BBAG2712 | 2 |
| Quantitative Reasoning II | BBAG1923 | 3 |
| Islamic Studies/Ethics | BBAG1012 | 2 |
| Applications of Information and Communication Technologies | BBAG1612 | 2 |
| Applications of Information and Communication Technologies Lab | BBAG1611 | 1 |
| Civics and Community Engagement | BBAG1812 | 2 |
| Fehm-ul-Quran I | BBAG1021 | 1 |
| Fehm-ul-Quran II | BBAG1031 | 1 |
| Pakistan Studies | BBAG1032 | 2 |
Core Courses by HEC (33 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Accounting-I | ACCB2003 | 3 |
| Digital Marketing & Social Media Strategy | MKTB4043 | 3 |
| AI in Business | MISA2113 | 3 |
| Cost Accounting | ACCB3033 | 3 |
| Principles of Marketing | MKTB2003 | 3 |
| Introduction to Human Resources Management | HRMB2003 | 3 |
| Organizational Behavior | MGTB4073 | 3 |
| Business Finance | FINB2003 | 3 |
| Financial Management | FINB3013 | 3 |
| Business Research Methods | RCHB3003 | 3 |
| Principle of Management | MGTB2003 | 3 |
Core Courses by HEI (27 Cr. Hrs.)
The department of management sciences has selected 27 Cr. Hrs. from a curated pool of essential business subjects to complement the mandatory core courses.
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Accounting-II | ACCB2013 | 3 |
| Business Math and Stats | MTHB1003 | 3 |
| Management Information System | MISB3043 | 3 |
| Total Quality Management | MGTB3123 | 3 |
| Supply Chain Management | MGTB4183 | 3 |
| Business Communication | BCMB2033 | 3 |
| Operations Management | MGTB3043 | 3 |
| Certification (Business & Management Relevant) | MGTB4xx3 | 3 |
| E Business | MISB4033 | 3 |
Elective Courses
a)–Finance
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Money & Banking | BNKB4033 | 3 |
| Islamic Banking | BNKB3043 | 3 |
| Budgetary Control and Measures | FINB4053 | 3 |
| Auditing | ACCB4023 | 3 |
| Corporate Finance | FINB4103 | 3 |
| Financial Statement Analyses | FINB3123 | 3 |
| Risk Management | FINB4173 | 3 |
| Portfolio Management | FINB4063 | 3 |
| Management Accounting | ACCB3053 | 3 |
b)–Marketing
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Marketing Analytics | MKTB3123 | 3 |
| Real Estate Marketing | MKTB3133 | 3 |
| Services Marketing | MKTB4143 | 3 |
| Intro to Advertisement and Sales Promotion | MKTB4153 | 3 |
| Retail Marketing | MKTB4163 | 3 |
| Customer Experience Management | MKTB4173 | 3 |
| Fundamentals of Customer Relationship Management | MKTB3233 | 3 |
c)–Human Resource
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Training and Development | HRMB3213 | 3 |
| Management of Employee Relations | HRMB3223 | 3 |
| Intro to HR Analytics | HRMB3233 | 3 |
| Leading Groups and Teams | HRMB4243 | 3 |
| Fundamentals of Change Management | HRMB4253 | 3 |
| Conflict Management | HRMB4263 | 3 |
Allied Courses (12 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Economics | ECOB2003 | 3 |
| Professional Ethics | MGTB3053 | 3 |
| Legal Environment in Business | LAWB3003 | 3 |
| SDGs | SDGB2013 | 3 |
| Inferential Statistics | MTHB2333 | 3 |
| Data Analytics | MISB3053 | 3 |
Capstone Project (4 Cr. Hrs.)
Every student must complete a Business Project following the 6th semester or after the completion of 90 credit hours of course work.
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Capstone Project Part-I | BBA4012 | 2 |
| Capstone Project Part-II | BBA4022 | 2 |
Internship (3 Cr. Hrs.)
Each student is required to complete 6-8 weeks internship training usually after 5th semester. The internship shall be graded as pass/fail.
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Internship | BB4003 | 3 |
Note: If a student does not fulfill the specialization requirements but he/she has taken diversified courses, he/she shall be awarded a General BBA degree.
Community Service (VIS4000)
Each student is required to complete 65 hours community work, usually after 1st semester which would be a prerequisite for the award of degree.
Program Duration
This is a four-year degree program comprising of 8 semesters. There will be a Fall, and a Spring semester each year. The summer semester will be utilized for Business Projects or deficiency courses. The maximum duration to complete the BBA program is 7 years.
CGPA Requirement
A student is required to earn a minimum 2.00/4.00 CGPA on the completion of the degree requirements.
Semester-I (15 Cr. Hrs.)
| Course Code | Course Title | Cr. Hrs. | |
| BBAG | 1913 | Quantitative Reasoning I | 3 |
| BBAG | 1113 | Functional English | 3 |
| BBAG | 1612 | Applications of Information and Communication Technologies | 2 |
| BBAG | 1611 | Applications of Information and Communication Technologies Lab | 1 |
| MGTB | 1003 | Principles of Management | 3 |
| BBAG | 1373 | Business Maths and Stats | 3 |
Semester-II (18 Cr. Hrs.)
| Course Code | Course Title | Cr. Hrs. | |
| BBAG | 1923 | Quantitative Reasoning II | 3 |
| BBAG | 1212 | Introduction to Psychology | 2 |
| BBAG | 1123 | Expository Writing | 3 |
| BBAG | 1xx3 | Natural Sciences | 3 |
| BBAG | 1021 | Fehm-ul-Quran – I (for Muslim Students) | 1 |
| MGTB | 4073 | Organizational Behavior | 3 |
| ACCB | 2003 | Accounting – I | 3 |
Semester-III (16 Cr. Hrs.)
| Course Code | Course Title | Cr. Hrs. | |
| BBAG | 12×2 | Foreign Language | 2 |
| BBAG | 1012 | Islamic Studies (Ethics for non-Muslim students) | 2 |
| BBAG | 1032 | Pakistan Studies | 2 |
| BBAG | 1031 | Fehm-ul-Quran – II | 1 |
| ACCB | 2013 | Accounting-II | 3 |
| MISB | 3043 | Management Information System | 3 |
| SDGB | 2013 | SDGs | 3 |
Semester-IV (18 Cr. Hrs.)
| Course Code | Course Title | Cr. Hrs. | |
| BBAG | 1822 | Civics and Community Engagement | 2 |
| BBAG | 1022 | Ideology and Constitution of Pakistan | 2 |
| BBAG | 2712 | Entrepreneurship | 2 |
| FINB | 3003 | Business Finance | 3 |
| BCMB | 2033 | Business Communication | 3 |
| MISB | 4033 | E-Business | 3 |
| MKTB | 2003 | Principles of Marketing | 3 |
Semester-V (15 Cr. Hrs.)
| Course Code | Course Title | Cr. Hrs. | |
| MKTB | 4043 | Digital Marketing & Social Media Strategy | 3 |
| FINB | 3013 | Financial Management | 3 |
| HRMB | 2003 | Introduction to Human Resources Management | 3 |
| LAWB | 3003 | Legal Environment in Business | 3 |
| ACCB | 3033 | Cost Accounting | 3 |
Semester-VI (15 Cr. Hrs.)
| Course Code | Course Title | Cr. Hrs. | |
| MGTB | 3123 | Total Quality Management | 3 |
| MGTB | 3043 | Operations Management | 3 |
| MISB | 3053 | Data Analytics | 3 |
| BBA | xxxx | Elective-I | 3 |
| BBA | xxxx | Elective-II | 3 |
Semester-VII (17 Cr. Hrs.)
| Course Code | Course Title | Cr. Hrs. | |
| RCHB | 3003 | Business Research Methods | 3 |
| MISA | 2113 | AI in Business | 3 |
| MGTB | xxxx | Certification | 3 |
| BBA | xxxx | Elective-III | 3 |
| BBA | xxxx | Elective-IV | 3 |
| BBA | 4012 | Capstone Project-I | 2 |
Semester-VIII (14 Cr. Hrs.)
| Course Code | Course Title | Cr. Hrs. | |
| MG/FIN | 4xx3 | Elective – V | 3 |
| MG/FIN | 4xx3 | Elective – VI | 3 |
| MGTB | 4183 | Supply Chain Management | 3 |
| MGTB | 3053 | Professional Ethics | 3 |
| BBA | 4023 | Capstone Project Part II | 2 |
| Sr. # | Statement |
|---|---|
| PEO-1 | The graduates will competently and efficiently contribute as business professionals. |
| PEO-2 | The graduates will demonstrate advancement in management profession by enhancing their knowledge and skills. |
| PEO-3 | The graduates will exhibit ethical values and contribute positively towards the society. |
| Sr. # | Learning Objective | Statement |
|---|---|---|
| PLO-1 | Cross functional Knowledge |
An ability to apply knowledge of mathematics, economics, management, marketing, and finance fundamentals, to the solution of complex business problems. |
| PLO-2 | Problem Analysis |
An ability to identify, formulate and analyze complex business problems reaching substantiated conclusions using case studies. |
| PLO-3 | Management Skills |
An ability to demonstrate management skills while leading/managing business projects. |
| PLO-4 | Business Solution |
An ability to design solutions for complex business problems or processes that meet specified needs while maintaining business standards, cultural, societal, and environmental considerations. |
| PLO-5 | Communication |
An ability to communicate effectively, verbally as well as in writing, in corporate settings. |
| PLO-6 | Entrepreneurial Skills |
Ability to exhibit entrepreneurial skills, necessary to implement new business ideas in an innovative way. |
| PLO-7 | Individual and Team Work |
An ability to work as an individual and in a team setting. |
| PLO-8 | Modern Tool Usage |
An ability to identify and apply appropriate tools and techniques to create and disseminate business information. |
| PLO-9 | Corporate Social Responsibility |
An ability to understand the responsibility of an organization towards society at large and to contribute towards the betterment of society. |
| PLO-10 | Ethics |
Apply ethical principles in professional manner, keeping in view the norms of society. |