BBA
About The Program
The Bachelor of Business Administration (BBA) program is specially designed to meet industry requirements in a changing global corporate environment and provides the right tools that allow students to achieve their career objectives. Being highly-regarded, the program opens up a world of opportunities for students who wish to develop a career locally or internationally. With more emphasis on project-based work, the unique features of this BBA program help the students to come up with meaningful solutions. This gives them essential exposure to launch and operate a business in Pakistan. Additionally, a large number of professional and technical seminars are conducted where senior managers from the industry are invited to share their experiences with the students. Through the BBA program, we help our students to have sufficient understanding of the business world which helps them to navigate challenges and opportunities in their careers in leading organizations.
Admission Requirements
- Higher Secondary School Certificate or Equivalent securing at least 45% marks in aggregate.
- CUST Admission Test/HEC Approved Test
Degree Requirements
| Area | Cr. Hrs. |
|---|---|
| a) General Education | 30 |
| b) Major Courses | 72 |
| c) Allied Courses | 12 |
| d) Elective Courses | 12 |
| e) Business Project | 06 |
| f) Internship | 03 |
| Total | 135 |
General Education (30 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Functional English | BBAG1113 | 3 |
| Introduction to Psychology | BBAG1422 | 2 |
| Computing and Analytics | BBAG1553 | 3 |
| Mathematics | BBAG1353 | 3 |
| Ideology and Constitution of Pakistan | BBAG1022 | 2 |
| Language –I | BBAG12x2 | 2 |
| Expository Writing | BBAG1123 | 3 |
| Entrepreneurship | BBAG2712 | 2 |
| Analytical Reasoning | BBAG1583 | 3 |
| Islamic Studies/Ethics | BBAG1012 | 2 |
| Applications of Information and Communication Technologies | BBAG1612 | 2 |
| Applications of Information and Communication Technologies Lab | BBAG1611 | 1 |
| Civics and Community Engagement | BBAG1812 | 2 |
Major Courses (72 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Accounting-I | ACCB2003 | 3 |
| Accounting-II | ACCB2013 | 3 |
| Cost Accounting | ACCB3033 | 3 |
| Principles of Marketing | MKTB2003 | 3 |
| Consumer Behavior | MKTB3033 | 3 |
| Strategic Marketing | MKTB4013 | 3 |
| Introduction to Human Resources Management | HRMB2003 | 3 |
| Organizational Behavior | MGTB4073 | 3 |
| Strategic Human Resources Management | HRM3063 | 3 |
| Business Information System | MISB2003 | 3 |
| Management Information System | MISB2013 | 3 |
| Business Analytics | MISB4053 | 3 |
| Business Finance | FINB2003 | 3 |
| Financial Management | FINB3013 | 3 |
| Financial Market and Institutions | FINB3133 | 3 |
| English III | BBAG2133 | 3 |
| Business Communication | BCMB3033 | 3 |
| Business Research Methods | RCHB3003 | 3 |
| Principle of Management | MGTB2003 | 3 |
| Project Management | MGTB3093 | 3 |
| Operations Management | MGTB3043 | 3 |
| International Business Management | MGTB4133 | 3 |
| Business Policy & Strategy | MGTB3113 | 3 |
| E-Business | MISB4033 | 3 |
Allied Courses (12 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Principles of Microeconomics | ECOB2003 | 3 |
| Principles of Macroeconomics | ECOB2013 | 3 |
| Personal Management & Grooming | HMB2213 | 3 |
| Professional Ethics | MGTB3053 | 3 |
| Statistics & Probability | BBAG1523 | 3 |
| Legal Environment in Business | LAWB3003 | 3 |
Elective Courses
a)–Finance (12 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Money & Banking | BNKB4033 | 3 |
| Islamic Banking | BNKB3043 | 3 |
| Budgetary Control and Measures | FINB4053 | 3 |
| Auditing | ACCB4023 | 3 |
| Corporate Finance | FINB4103 | 3 |
| Financial Statement Analyses | FINB3123 | 3 |
| Risk Management | FINB4173 | 3 |
| Portfolio Management | FINB4063 | 3 |
| Management Accounting | ACCB3053 | 3 |
b)–Marketing (12 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Digital Marketing | MKTB3113 | 3 |
| Marketing Analytics | MKTB3123 | 3 |
| Real Estate Marketing | MKTB3133 | 3 |
| Services Marketing | MKTB4143 | 3 |
| Advertisement and Sales Promotion | MKTB4153 | 3 |
| Retail Marketing | MKTB4163 | 3 |
| Customer Experience Management | MKTB4173 | 3 |
c)–Human Resource Management(12 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Training and Development | HRMB3213 | 3 |
| Management of Employee Relations | HRMB3223 | 3 |
| HR Analytics | HRMB3233 | 3 |
| Leading Groups and Teams | HRMB4243 | 3 |
| Change Management | HRMB4253 | 3 |
| Conflict and Negotiation Management | HRMB4263 | 3 |
Business Project (6 Cr. Hrs.)
This a mandatory degree award requirement of 6 credit hours for BBA.
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Business Project Part-I | BBA4013 | 3 |
| Business Project Part-II | BBA4023 | 3 |
Internship (3 Cr. Hrs.)
This a mandatory degree award requirement of 3 credit hours for BBA.
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Internship | BB4003 | 3 |
Note:If a student does not fulfill the specialization requirements but he/she has taken diversified courses, he/she shall be awarded a General BBA degree.
Community Service (VIS4000)
Each student is required to complete 65 hours community work, usually after 4th semester which would be a prerequisite for the award of degree.
Program Duration
This is a four-year degree program comprising of 8 semesters. There will be a Fall, and a Spring semester each year. The summer semester will be utilized for Business Projects or deficiency courses. The maximum duration to complete the BBA program is 7 years.
CGPA Requirement
A student is required to earn a minimum 2.00/4.00 CGPA on the completion of the degree requirements.
Semester - 1
| Course Code | Course Title | Cr. Hrs. | |
| BBAG | 1113 | Functional English | 3 |
| BBAG | 1612 | Applications of Information & Communication Technologies | 3 |
| BBAG | 1611 | Applications of Information & Communication Technologies Lab | 1 |
| BBAG | 1422 | Introduction to Psychology | 3 |
| BBAG | 1353 | Mathematics | 3 |
| BBAG | 1012 | Islamic Studies/Ethics | 2 |
| BBAG | 12×2 | Language-I | 2 |
Semester - 2
| Course Code | Course Title | Cr. Hrs. | |
| BBAG | 1123 | Expository Writing | 3 |
| BBAG | 1583 | Analytical Reasoning | 3 |
| BBAG | 1022 | Ideology and Constitution of Pakistan | 2 |
| BBAG | 1523 | Statistics & Probability | 3 |
| BBAG | 1553 | Computing and Analytics | 3 |
| BBAG | 1812 | Civics and Community Engagement | 2 |
Semester - 3
| Course Code | Course Title | Cr. Hrs. | |
| BBAG | 2133 | English III | 3 |
| MKTB | 2003 | Principles of Marketing | 3 |
| MGTB | 2003 | Principles of Management | 3 |
| ACCB | 2003 | Principles of Accounting I | 3 |
| ECOB | 2003 | Principles of Microeconomics | 3 |
| MISB | 2003 | Business Information System | 3 |
Semester - 4
| Course Code | Course Title | Cr. Hrs. | |
| FINB | 2003 | Business Finance | 3 |
| ACCB | 2013 | Principles of Accounting II | 3 |
| BBAG | 2712 | Entrepreneurship | 2 |
| HRMB | 2003 | Introduction of HR Management | 3 |
| ECOB | 2013 | Principles of Macroeconomics/PMG | 3 |
| MISB | 2013 | Management Information System | 3 |
Semester - 5
| Course Code | Course Title | Cr. Hrs. | |
| ACCB | 3033 | Cost Accounting | 3 |
| RCHB | 3003 | Business Research Methods | 3 |
| BCMB | 3033 | Business Communication | 3 |
| FINB | 3013 | Financial Management | 3 |
| MGTB | 3043 | Operations Management | 3 |
| MGTB | 3113 | Business Policy and Strategy | 3 |
Semester - 6
| Course Code | Course Title | Cr. Hrs. | |
| LAWB | 3003 | Legal Environment in Business | 3 |
| FINB | 3133 | Financial Market and Institutions | 3 |
| MKTB | 3033 | Consumer Behavior | 3 |
| MGTB | 3093 | Project Management | 3 |
| HRMB | 3063 | Strategic HRM | 3 |
| MG/FIN | 3xx3 | Elective-I | 3 |
Internship
| Course Code | Course Title | Cr. Hrs. | |
| BB | 4003 | Internship | 3 |
Semester - 7
| Course Code | Course Title | Cr. Hrs. | |
| MISB | 4053 | Business Analytics | 3 |
| MKTB | 4013 | Strategic Marketing | 3 |
| MGTB | 4073 | Organizational Behavior | 3 |
| MG/FIN | 4xx3 | Elective-II | 3 |
| BBAG | 4013 | Business Project Part I | 3 |
Semester - 8
| Course Code | Course Title | Cr. Hrs. | |
| MG/FIN | 4xx3 | Elective-III | 3 |
| MG/FIN | 4xx3 | Elective-IV | 3 |
| MGTB | 4133 | International Business Management | 3 |
| MISB | 4033 | E-Business | 3 |
| BBAG | 4023 | Business Project Part II | 3 |
| Sr. # | Statement |
| PEO-1 | The graduates will contribute competently and efficiently as business professionals. |
| PEO-2 | The graduates will demonstrate cross-discipline knowledge of core business functions. |
| PEO-3 | The graduates will exhibit preparedness to respect diversity and work ethically. |
| Sr. # | Learning Objective |
Statement |
| PLO-1 | Cross functional Knowledge: |
An ability to apply knowledge of mathematics, economics, management, marketing, and finance fundamentals, to the solution of complex business problems. |
| PLO-2 | Problem Analysis: |
An ability to identify, formulate and analyze complex business problems reaching substantiated conclusions using case studies. |
| PLO-3 | Management Skills |
An ability to demonstrate management skills while leading/managing business projects. |
| PLO-4 | Business Solution: |
An ability to design solutions for complex business problems or processes that meet specifiied needs while maintaining business standards, cultural, societal, and environmental considerations. |
| PLO-5 | Communication |
An ability to communicate effectively, verbally as well as in writing, in corporate settings. |
| PLO-6 | Entrepreneurial Skills: |
Ability to exhibit entrepreneurial skills, necessary to implement new business ideas in an innovative way. |
| PLO-7 | Individual and Teamwork |
An ability to work as an individual and in a team setting. |
| PLO-8 | Modern Tool Usage |
An ability to identify and apply appropriate tools and techniques to create and disseminate business information. |
| PLO-9 | Corporate Social Responsibility |
An ability to understand the responsibility of an organization towards society at large and to contribute towards the betterment of society. |
| PLO-10 | Ethics |
Apply ethical principles in a professional manner, keeping in view the norms of society. |