BS Business
Analytics
About The Department
The canvas of business has been changed and still changing rapidly due to the disruptions initiated by the technology. It has taken the world by a storm, though a positive one. To keep up with these interferences in the ways of traditional business practices, Business Analytics has emerged as a new savior. Business Analytics is a discipline in which statistical principles, mathematical philosophies, and technological tools are applied on the data to get insights and new dimensions, to make better decisions that add value to the organization’s proficiency. In today’s technology-oriented world, organizations can store, analyze and interpret massive amounts of data. This ability also demands professionals who can analyze the available data appropriately and correctly infer it for cost efficiency and strategic drive. With the help of proper data analytics, organizations can achieve more significant revenues, more informed decisions, and improved operational efficiency. Therefore, it is the need for time to develop professionals who can fulfill the future needs and become part of the future workforce. The BS Business Analytics graduates will be able to work for different industries in different positions such as business analysts, operations analysts, people analysts, financial analysts, market and consumer analysts, etc.
Admission Requirements
- Students having secured 45% at the intermediate level are eligible to apply.
- CUST Admission Test /NTS Test/ HEC Approved Test.
Degree Requirements
| AREA | Cr. Hrs. |
|---|---|
| General Requirements | 39 |
| Distribution Requirements | 18 |
| Foundation Courses | 18 |
| Major Courses | 39 |
| Elective Courses | 12 |
| Research Project | 06 |
| Practical Lab Learning | 00 |
| Internship | 00 |
| Community Service | 00 |
| Total | 132 |
General Requirements (39 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Islamic Studies | BSAG1013 | 3 |
| English-I | BSAG1113 | 3 |
| Introduction to Psychology | BSAG1213 | 3 |
| Mathematics | BSAG1313 | 3 |
| Computing and Analytics | BSAG1413 | 3 |
| Language-I | BSAG15x3 | 3 |
| Pakistan Studies | BSAG1023 | 3 |
| English-II | BSAG1123 | 3 |
| Economics | BSAG1223 | 3 |
| Statistics and Probability | BSAG1323 | 3 |
| Analytical Reasoning | BSAG1423 | 3 |
| Language-II | BSAG15x3 | 3 |
| English III | BSAG2133 | 3 |
Distribution Requirements (18 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Operations Management | MGTA3043 | 3 |
| Financial Management | FINA3013 | 3 |
| Entrepreneurship & Innovation | ENTA4003 | 3 |
| Personal Management & Grooming | HMA3003 | 3 |
| Business Research Methods | RCHA 3003 | 3 |
| Business Policy & Strategy | MGTA4113 | 3 |
Discipline Specific Requirements
1. Foundation Courses (18 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Linear Algebra & Calculus | MTHA2323 | 3 |
| Inferential Statistics | MTHA2333 | 3 |
| Fundamentals of Programming | MISA2013 | 3 |
| Foundations of Business Analytics | MISA4053 | 3 |
| Principles of Management | MGTA2003 | 3 |
| Principles of Marketing | MKTA2003 | 3 |
2. Major Courses (39 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Artificial Intelligence | MISA4113 | 3 |
| Business Intelligence | MISA3043 | 3 |
| Business Modelling and Simulation | MISA4123 | 3 |
| Introduction to Data Mining | MISA3113 | 3 |
| Data Structures | MISA3123 | 3 |
| Data Visualization | MISA3133 | 3 |
| Introduction to HRM | HRMA2003 | 3 |
| Introduction to Machine Learning | MISA4133 | 3 |
| Database Management Systems | MISA4013 | 3 |
| Principles of Accounting | ACCA2003 | 3 |
| Business Information Systems | MISA2003 | 3 |
| Programing with Python/R | MISA3023 | 3 |
| Introduction to Enterprise Resource Planning | MISA4133 | 3 |
3. Elective Courses (12 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Operations Analytics | MGTA4043 | 3 |
| Marketing Analytics | MKTA4013 | 3 |
| People Analytics | HRMA4013 | 3 |
| Financial Analytics | FINA4023 | 3 |
| Supply Chain Analytics | MGTA4053 | 3 |
| Project Management Analytics | MGTA4063 | 3 |
| Sports Analytics | MGTA4073 | 3 |
| Healthcare Analytics | MGTA4083 | 3 |
Project
It is mandatory for every student to complete a Business Project following the 6th semester or after the completion of 90 credit hours of course work.
Practical Learning Lab (PLXXX0x0)
Each student is required to complete training spread over 4 semesters in one of the following:
- Entrepreneurship (PLENX0x0)
- Extracurricular Activities (PLSPX0x0)
- Co-Curricular Activities (PLYCX0x0)
Internship
Each student is required to complete 9 weeks internship training usually after 6th semester or on completion of 90 Cr. Hrs. The internship shall be graded as pass/fail.
Program Duration
This is a four-year degree program comprising of 8 semesters. There will be a Fall and a Spring semester each year. The summer semester will be utilized for Business Projects or deficiency courses. The maximum duration to complete the BBA is 7 years.
CGPA Requirement
A student is required to earn a minimum 2.00/4.00 CGPA on the completion of degree requirements.
Semester - 1
| Course Code | Course Title | Lec. Hrs | Lab. Hrs | Cr. Hrs. | |
| BSAG | 1113 | English-I | 3 | 0 | 3 |
| BSAG | 1213 | Introduction to Psychology | 3 | 0 | 3 |
| BSAG | 1413 | Computing and Analytics | 3 | 0 | 3 |
| BBAG | 1313 | Mathematics | 3 | 0 | 3 |
| BBAG | 15×3 | Language-I | 3 | 3 | 3 |
| BSAG | 1013 | Pakistan Studies | 3 | 3 | 3 |
Semester - 2
| Course Code | Course Title | Lec. Hrs | Lab. Hrs | Cr. Hrs. | |
| BBSG | 1123 | English-II | 3 | 0 | 3 |
| BSAG | 1223 | Economics | 3 | 0 | 3 |
| BSAG | 1423 | Analytical Reasoning | 3 | 0 | 3 |
| BSAG | 1323 | Statistics and Probability | 3 | 0 | 3 |
| BSAG | 1013 | Islamic Studies | 2 | 0 | 2 |
| BSAG | 15×3 | Language–II | 3 | 0 | 3 |
Semester - 3
| Course Code | Course Title | Lec. Hrs | Lab. Hrs | Cr. Hrs. | |
| MGTA | 2003 | Principles of Management | 3 | 0 | 3 |
| ACCA | 2003 | Principles of Accounting | 3 | 0 | 3 |
| MKTA | 2003 | Principles of Marketing | 3 | 0 | 3 |
| MTHA | 2323 | Linear Algebra & Calculus | 3 | 0 | 3 |
| BSAG | 2133 | English III (Communication Skills) | 3 | 0 | 3 |
Semester - 4
| Course Code | Course Title | Lec. Hrs | Lab. Hrs | Cr. Hrs. | |
| MISA | 2003 | Business Information Systems | 3 | 0 | 3 |
| HRMA | 2003 | Introduction of HR Management | 3 | 0 | 3 |
| FINA | 2013 | Financial Management | 3 | 0 | 3 |
| MISA | 2013 | Fundamentals of Programming | 3 | 0 | 3 |
| MTHA | 2333 | Inferential Statistics | 3 | 0 | 3 |
Semester - 5
| Course Code | Course Title | Lec. Hrs | Lab. Hrs | Cr. Hrs. | |
| MISA | 3053 | Foundations of Business Analytics | 3 | 0 | 3 |
| RCHA | 3003 | Business Research Methods | 3 | 0 | 3 |
| HMA | 3003 | Personal Management & Grooming | 3 | 0 | 3 |
| MISA | 3123 | Data Structures | 3 | 0 | 3 |
| MGTA | 3043 | Operations Management | 3 | 0 | 3 |
| PLXX | 3010 | Practical Learning Lab I | 0 | 0 | 0 |
Semester - 6
| Course Code | Course Title | Lec. Hrs | Lab. Hrs | Cr. Hrs. | |
| MISA | 3133 | Data Visualization | 3 | 0 | 3 |
| MISA | 3023 | Programming with Python/R | 3 | 0 | 3 |
| MISA | 3113 | Introduction to Data Mining | 3 | 0 | 3 |
| ENTA | 3003 | Entrepreneurship & Innovation | 3 | 0 | 3 |
| MISA | 3043 | Business Intelligence | 3 | 0 | 3 |
| PLXX | 3020 | Practical Learning Lab II | 0 | 0 | 0 |
Semester - 7
| Course Code | Course Title | Lec. Hrs | Lab. Hrs | Cr. Hrs. | |
| MISA | 4013 | Database Management Systems | 3 | 0 | 3 |
| MISA | 4123 | Business Modelling and Simulation | 3 | 0 | 3 |
| MISA | 4133 | Introduction to Machine Learning | 3 | 0 | 3 |
| MKTA | 4013 | Marketing Analytics (Analytics-1) | 3 | 0 | 3 |
| MGTA | 4043 | Operations Analytics (Analytics – II) | 3 | 0 | 3 |
| PLXX | 4030 | Practical Learning Lab III | 3 | 0 | 3 |
Semester - 8
| Course Code | Course Title | Lec. Hrs | Lab. Hrs | Cr. Hrs. | |
| MISA | 4113 | Artificial Intelligence | 3 | 0 | 3 |
| MGTA | 4113 | Business Policy & Strategy | 3 | 0 | 3 |
| MISA | 4133 | Introduction to ERP | 3 | 0 | 3 |
| HRMA | 4013 | People Analytics (Analytics –III) | 3 | 0 | 3 |
| FINA | 4023 | Financial Analytics (Analytics – IV) | 3 | 0 | 3 |
| PLXX | 4040 | Practical Learning Lab IV | 3 | 0 | 3 |
| Sr. # | Statement |
|---|---|
| PEO-1 | The graduates will demonstrate cross-discipline knowledge of core business analytics functions. |
| PEO-2 | Demonstrate advancement as business professionals by enhancing their knowledge and skills. |
| PEO-3 | The graduates will exhibit preparedness to respect diversity and work ethically for the betterment of society. |
| Sr. # | Learning Objective | Statement |
|---|---|---|
| PLO-1 | Cross functional Knowledge: |
Ability to apply knowledge of mathematics, statistics, management, marketing, HR, finance and IT fundamentals, for the solution of complex business problems. |
| PLO-2 | Problem Analysis: |
Ability to identify, formulate, analyze complex business problems and reach substantiated conclusions. |
| PLO-3 | Management Skills |
Ability to demonstrate management and analytical skills while leading/managing business projects. |
| PLO-4 | Business Solution: |
Ability to design solutions for complex business problems or processes that meet specified needs while maintaining business standards, IT practices, cultural, societal, and environmental considerations. |
| PLO-5 | Communication |
Ability to communicate effectively, verbally as well as in writing or by using dashboards in corporate settings. |
| PLO-6 | Entrepreneurial Skills: |
Ability to exhibit entrepreneurial skills, necessary to implement new business ideas (both products & services) in an innovative way. |
| PLO-7 | Individual and Teamwork |
Ability to work as an individual and in a team setting. |
| PLO-8 | Modern Tool Usage |
Ability to identify and apply appropriate tools and techniques to create and disseminate business information. |
| PLO-9 | Corporate Social Responsibility |
Ability to understand the responsibility of an organization towards the society at large and to contribute towards the betterment of society. |
| PLO-10 | Ethics |
Apply ethical principles in professional manner, keeping in view the norms of society. |