The canvas of business has been changed and still changing rapidly due to the disruptions initiated by the technology. It has taken the world by a storm, though a positive one. To keep up with these interferences in the ways of traditional business practices, Business Analytics has emerged as a new savior. Business Analytics is a discipline in which statistical principles, mathematical philosophies, and technological tools are applied on the data to get insights and new dimensions, to make better decisions that add value to the organization’s proficiency.

In today’s technology-oriented world, organizations can store, analyze and interpret massive amounts of data. This ability also demands professionals who can analyze the available data appropriately and correctly infer it for cost efficiency and strategic drive. With the help of proper data analytics, organizations can achieve more significant revenues, more informed decisions, and improved operational efficiency. Therefore, it is the need for time to develop professionals who can fulfill the future needs and become part of the future workforce.

The BS Business Analytics graduates will be able to work for different industries in different positions such as business analysts, operations analysts, people analysts, financial analysts, market and consumer analysts, etc.

Program Educational Objectives (PEOs)

  PEO-1 The graduates will demonstrate cross-discipline knowledge of core business analytics functions.
  PEO-2 Demonstrate advancement as business professionals by enhancing their knowledge and skills.
  PEO-3 The graduates will exhibit preparedness to respect diversity and work ethically for the betterment of society.

Program Learning Outcomes (PLOs)

   PLO-1 Cross functional Knowledge:

Ability to apply knowledge of mathematics, statistics, management, marketing, HR, finance and IT fundamentals, for the solution of complex business problems.

  PLO-2 Problem Analysis:

Ability to identify, formulate, analyze complex business problems and reach substantiated conclusions.

  PLO-3 Management Skills

Ability to demonstrate management and analytical skills while leading/managing business projects.

  PLO-4 Business Solution:

Ability to design solutions for complex business problems or processes that meet specified needs while maintaining business standards, IT practices, cultural, societal, and environmental considerations.

  PLO-5 Communication

Ability to communicate effectively, verbally as well as in writing or by using dashboards in corporate settings.

  PLO-6 Entrepreneurial Skills:

Ability to exhibit entrepreneurial skills, necessary to implement new business ideas (both products & services) in an innovative way.

  PLO-7 Individual and Teamwork

Ability to work as an individual and in a team setting.

  PLO-8 Modern Tool Usage

Ability to identify and apply appropriate tools and techniques to create and disseminate business information.

  PLO-9 Corporate Social Responsibility

Ability to understand the responsibility of an organization towards the society at large and to contribute towards the betterment of society.

  PLO-10 Ethics

Apply ethical principles in professional manner, keeping in view the norms of society.

Admission Requirements

  • Students having secured 45% at the intermediate level are eligible to apply.
  • CUST Admission Test /NTS Test/ HEC Approved Test.

Degree Requirements

The candidate is required to complete 132 Cr. Hrs. as per following details,

AREA Cr. Hrs.
General Requirements 39
Distribution Requirements 18
Foundation Courses 18
Major Courses 39
Elective Courses 12
Research Project 06
Practical Lab Learning 00
Internship 00
Community Service 00
Total 132

General Requirements (39 Cr. Hrs.)

Course Title Code Cr. Hrs.
Islamic Studies BSAG1013 3
English-I BSAG1113 3
Introduction to Psychology BSAG1213 3
Mathematics BSAG1313 3
Computing and Analytics BSAG1413 3
Language-I BSAG15x3 3
Pakistan Studies BSAG1023 3
English-II BSAG1123 3
Economics BSAG1223 3
Statistics and Probability BSAG1323 3
Analytical Reasoning BSAG1423 3
Language-II BSAG15x3 3
English III BSAG2133 3

Distribution Requirements (18 Cr. Hrs.)

Course Title Code Cr. Hrs.
Operations Management MGTA3043 3
Financial Management FINA3013 3
Entrepreneurship & Innovation ENTA4003 3
Personal Management & Grooming HMA3003 3
Business Research Methods RCHA 3003 3
Business Policy & Strategy MGTA4113 3

Discipline Specific Requirements

1. Foundation Courses (18 Cr. Hrs.)

Course Title Code Cr. Hrs.
Linear Algebra & Calculus MTHA2323 3
Inferential Statistics MTHA2333 3
Fundamentals of Programming MISA2013 3
Foundations of Business Analytics MISA4053 3
Principles of Management MGTA2003 3
Principles of Marketing MKTA2003 3

(b) Major Courses (39 Cr. Hrs.)

Course Title Code Cr. Hrs.
Artificial Intelligence MISA4113 3
Business Intelligence MISA3043 3
Business Modelling and Simulation MISA4123 3
Introduction to Data Mining MISA3113 3
Data Structures MISA3123 3
Data Visualization MISA3133 3
Introduction to HRM HRMA2003 3
Introduction to Machine Learning MISA4133 3
Database Management Systems MISA4013 3
Principles of Accounting ACCA2003 3
Business Information Systems MISA2003 3
Programing with Python/R MISA3023 3
Introduction to Enterprise Resource Planning MISA4133 3

3. Elective Courses (12 Cr. Hrs.)

Course Title Code Cr. Hrs.
Operations Analytics MGTA4043 3
Marketing Analytics MKTA4013 3
People Analytics HRMA4013 3
Financial Analytics FINA4023 3
Supply Chain Analytics MGTA4053 3
Project Management Analytics MGTA4063 3
Sports Analytics MGTA4073 3
Healthcare Analytics MGTA4083 3

Project (06 Cr. Hrs.)

It is mandatory for every student to complete a Business Project following the 6th semester or after the completion of 90 credit hours of course work.

Practical Learning Lab (PLXXX0x0)

Each student is required to complete training spread over 4 semesters in one of the following:

  1. Entrepreneurship (PLENX0x0)
  2. Extracurricular Activities (PLSPX0x0)
  3. Co-Curricular Activities (PLYCX0x0)

Internship

Each student is required to complete 9 weeks internship training usually after 6th semester or on completion of 90 Cr. Hrs. The internship shall be graded as pass/fail.

Community Service

Each student is required to complete 65 hours community work, usually after 4th semester which would be a prerequisite for the award of degree.

Program Duration

This is a four-year degree program comprising of 8 semesters. There will be a Fall and a Spring semester each year. The summer semester will be utilized for Business Projects or de ciency courses. The maximum duration to complete the BBA is 7 years.

CGPA Requirement

A student is required to earn a minimum 2.00/4.00 CGPA on the completion of degree requirements.

SCHEME OF STUDIES

Semester - 1

Course Code Course Title Lec. Hrs Lab. Hrs Cr. Hrs.
BSAG 1113 English-I 3 0 3
BSAG 1213 Introduction to Psychology 3 0 3
BSAG 1413 Computing and Analytics 3 0 3
BBAG 1313 Mathematics 3 0 3
BBAG 15×3 Language-I 3 3 3
BSAG 1013 Pakistan Studies 3 3 3

Semester - 2

Course Code Course Title Lec. Hrs Lab. Hrs Cr. Hrs.
BBSG 1123 English-II 3 0 3
BSAG 1223 Economics 3 0 3
BSAG 1423 Analytical Reasoning 3 0 3
BSAG 1323 Statistics and Probability 3 0 3
BSAG 1013 Islamic Studies 2 0 2
BSAG 15×3 Language–II 3 0 3

Semester - 3

Course Code Course Title Lec. Hrs Lab. Hrs Cr. Hrs.
MGTA 2003 Principles of Management 3 0 3
ACCA 2003 Principles of Accounting 3 0 3
MKTA 2003 Principles of Marketing 3 0 3
MTHA 2323 Linear Algebra & Calculus 3 0 3
BSAG 2133 English III (Communication Skills) 3 0 3

Semester - 4

Course Code Course Title Lec. Hrs Lab. Hrs Cr. Hrs.
MISA 2003 Business Information Systems 3 0 3
HRMA 2003 Introduction of HR Management 3 0 3
FINA 2013 Financial Management 3 0 3
MISA 2013 Fundamentals of Programming 3 0 3
MTHA 2333 Inferential Statistics 3 0 3

Semester - 5

Course Code Course Title Lec. Hrs Lab. Hrs Cr. Hrs.
MISA 3053 Foundations of Business Analytics 3 0 3
RCHA 3003 Business Research Methods 3 0 3
HMA 3003 Personal Management & Grooming 3 0 3
MISA 3123 Data Structures 3 0 3
MGTA 3043 Operations Management 3 0 3
PLXX 3010 Practical Learning Lab I 0 0 0

Semester - 6

Course Code Course Title Lec. Hrs Lab. Hrs Cr. Hrs.
MISA 3133 Data Visualization 3 0 3
MISA 3023 Programming with Python/R 3 0 3
MISA 3113 Introduction to Data Mining 3 0 3
ENTA 3003 Entrepreneurship & Innovation 3 0 3
MISA 3043 Business Intelligence 3 0 3
PLXX 3020 Practical Learning Lab II 0 0 0

Semester - 7

Course Code Course Title Lec. Hrs Lab. Hrs Cr. Hrs.
MISA 4013 Database Management Systems 3 0 3
MISA 4123 Business Modelling and Simulation 3 0 3
MISA 4133 Introduction to Machine Learning 3 0 3
MKTA 4013 Marketing Analytics (Analytics-1) 3 0 3
MGTA 4043 Operations Analytics (Analytics – II) 3 0 3
PLXX 4030 Practical Learning Lab III 3 0 3

Semester - 8

Course Code Course Title Lec. Hrs Lab. Hrs Cr. Hrs.
MISA 4113 Artificial Intelligence 3 0 3
MGTA 4113 Business Policy & Strategy 3 0 3
MISA 4133 Introduction to ERP 3 0 3
HRMA 4013 People Analytics (Analytics –III) 3 0 3
FINA 4023 Financial Analytics (Analytics – IV) 3 0 3
PLXX 4040 Practical Learning Lab IV 3 0 3