BS Business Analytics

About The Department

The canvas of business has been changed and still changing rapidly due to the disruptions initiated by the technology. It has taken the world by a storm, though a positive one. To keep up with these interferences in the ways of traditional business practices, Business Analytics has emerged as a new savior. Business Analytics is a discipline in which statistical principles, mathematical philosophies, and technological tools are applied on the data to get insights and new dimensions, to make better decisions that add value to the organization’s proficiency. In today’s technology-oriented world, organizations can store, analyze and interpret massive amounts of data. This ability also demands professionals who can analyze the available data appropriately and correctly infer it for cost efficiency and strategic drive. With the help of proper data analytics, organizations can achieve more significant revenues, more informed decisions, and improved operational efficiency. Therefore, it is the need for time to develop professionals who can fulfill the future needs and become part of the future workforce. The BS Business Analytics graduates will be able to work for different industries in different positions such as business analysts, operations analysts, people analysts, financial analysts, market and consumer analysts, etc.

Admission Requirements

  • Students having secured 45% at the intermediate level are eligible to apply.
  • CUST Admission Test /NTS Test/ HEC Approved Test.

Degree Requirements

Area Cr. Hrs.
a) General Education 30
b) Major Courses 72
c) Allied Courses 12
d) Elective Courses 12
e) Capstone Project 6
f) Internship 3
Total 135

General Education (30 Cr. Hrs.)

Course Title Code Cr. Hrs.
Functional English BSAG1113 3
Introduction to Psychology BSAG1422 2
Computing and Analytics BSAG1553 3
Mathematics BSAG1353 3
Ideology and Constitution of Pakistan BSAG1022 2
Language – I BSAG12x2 2
Expository Writing BSAG1123 3
Entrepreneurship BSAG2712 2
Analytical Reasoning BSAG1583 3
Islamic Studies/Ethics BSAG1012 2
Applications of Information and Communication Technologies BSAG1612 2
Applications of Information and Communication Technologies Lab BSAG1611 1
Civics and Community Engagement BSAG1812 2

Major Courses (72 Cr. Hrs.)

Course Title Code Cr. Hrs.
Principles of Management MGTA2003 3
Statistics & Probability BSBA1523 3
Business Information Systems MISA2003 3
Programming Fundamentals MISA2013 3
Foundations of Business Analytics MISA2053 3
Data Structures & Databases MISA3123 3
Data Visualization MISA3133 3
Linear Algebra & Calculus MTHA2323 3
Principles of Marketing MKTA2003 3
Inferential Statistics MTHA2333 3
Management Information Systems BSBA3013 3
Programming with R MISA3023 3
Business Intelligence MISA3043 3
Introduction to Enterprise Resource Planning MISA4213 3
Business Research Report Writing RCHA3003 3
Business Modelling & Simulations MISA3213 3
Programming with Python MISA3033 3
Introduction to Machine Learning MISA4123 3
Introduction Data Mining MISA3113 3
Optimization Techniques MISA4113 3
Introduction to HRM HRMA2003 3
Artificial Intelligence MISA4133 3
Operations Management MGTA3043 3
Financial Management FINA3013 3

Allied Courses (12 Cr. Hrs.)

Course Title Code Cr. Hrs.
Financial Accounting ACCA2003 3
Business Communication BCMA2033 3
Advanced Financial Accounting ACCA2013 3
Professional Ethics MGTA3053 3
Private Equity & Venture Capital FINA3123 3
Legal Environment in Business LAWA3003 3
Personal Management & Grooming MGTA2313 3

Elective Courses (12 Cr. Hrs.)

Course Title Code Cr. Hrs.
Operations Analytics MGTA4043 3
Marketing Analytics MKTA4013 3
People Analytics HRMA4013 3
Financial Analytics FINA4023 3
Supply Chain Analytics MGTA4053 3
Project Management Analytics MGTA4063 3
Sports Analytics MGTA4073 3
Healthcare Analytics MGTA4083 3
Operations Analytics MGTA4043 3

Capstone Project (6 Cr. Hrs.)

This a mandatory degree award requirement of 6 credit hours for BS Business Analytics

Course Title Code Cr. Hrs.
Capstone Project Part-I BSBA4913 3
Capstone Project Part-II BSBA4923 3

Internship (3 Cr. Hrs.)

This a mandatory degree award requirement of 3 credit hours for BS Business Analytics.

Course Title Code Cr. Hrs.
Internship BSA4003 3

Community Service (VIS4000)

Each student is required to complete 65 hours community work, usually after 4th semester which would be a prerequisite for the award of the degree.


This is a four-year degree program comprising of 8 semesters. There will be a Fall and a Spring semester each year. The maximum duration to complete the BSBA program is 7 years.

CGPA Requirement

A student is required to earn a minimum 2.00/4.00 CGPA on the completion of the degree requirements.

Semester - 1

Course Code Course Title Cr. Hrs.
BSAG 1113 Functional English 3
BSAG 1422 Introduction to Psychology 2
BSAG 1353 Mathematics 3
BSAG 1012 Islamic Studies/Ethics 2
BSAG 12×2 Language-I 2
BSAG 1612 Applications of Information & Communication Technologies 2
BSAG 1611 Applications of Information & Communication Technologies Lab 1

Semester - 2

Course Code Course Title Cr. Hrs.
BSAG 1123 Expository Writing 3
BSAG 1553 Computing and Analytics 3
BSAG 1583 Analytical Reasoning 3
BSAG 1022 Ideology and Constitution of Pakistan 2
BSAG 1812 Civics and Community Engagement 2
BSAG 1523 Statistics and Probability 3

Semester - 3

Course Code Course Title Cr. Hrs.
MGTA 2003 Principles of Management 3
MKTA 2003 Principles of Marketing 3
MTHA 2323 Linear Algebra & Calculus 3
MISA 2003 Business Information Systems 3
ACCA 2003 Financial Accounting 3
BCMA 2033 Business Communication 3

Semester - 4

Course Code Course Title Cr. Hrs.
BSAG 2712 Entrepreneurship 2
MISA 2053 Foundations of Business Analytics 3
HRMA 2003 Introduction of HR Management 3
MISA 2013 Programming Fundamentals 3
MTHA 2333 Inferential Statistics 3
ACCA 2013 Advanced Financial Accounting 3

Semester - 5

Course Code Course Title Cr. Hrs.
MISA 3023 Programming with R 3
RCHA 3003 Business Research Methods 3
FINA 3013 Financial Management 3
MISA 3123 Data Structures & Databases 3
MGTA 3043 Operations Management 3
MISA 3013 Management Information Systems 3

Semester - 6

Course Code Course Title Cr. Hrs.
MISA 3133 Data Visualization 3
MISA 3033 Programming with Python 3
MISA 3113 Introduction to Data Mining 3
MISA 3043 Business Intelligence 3
MISA 3213 Business Modelling and Simulation 3
FINA 3123 Private Equity & Capital Venture 3


Course Code Course Title Cr. Hrs.
BSA 4003 Internship 3

Semester - 7

Course Code Course Title Cr. Hrs.
MISA 4113 Optimization Techniques 3
MISA 4123 Introduction to Machine Learning 3
MKTA 4xx3 Elective – I 3
MKTA 4xx3 Elective – II 3
BSBA 4913 Capstone Project – I 3

Semester - 8

Course Code Course Title Cr. Hrs.
MISA 4133 Artificial Intelligence 3
MISA 4213 Introduction to ERP 3
MKTA 4xx3 Elective – III 3
MKTA 4xx3 Elective – IV 3
BSBA 4923 Capstone Project – II 3
Sr. # Statement
  PEO-1 The graduates will demonstrate cross-discipline knowledge of core business analytics functions.
  PEO-2 Demonstrate advancement as business professionals by enhancing their knowledge and skills.
  PEO-3 The graduates will exhibit preparedness to respect diversity and work ethically for the betterment of society.
  Sr. # Learning Objective Statement
   PLO-1 Cross functional Knowledge:

Ability to apply knowledge of mathematics, statistics, management, marketing, HR, finance and IT fundamentals, for the solution of complex business problems.

  PLO-2 Problem Analysis:

Ability to identify, formulate, analyze complex business problems and reach substantiated conclusions.

  PLO-3 Management Skills

Ability to demonstrate management and analytical skills while leading/managing business projects.

  PLO-4 Business Solution:

Ability to design solutions for complex business problems or processes that meet specified needs while maintaining business standards, IT practices, cultural, societal, and environmental considerations.

  PLO-5 Communication

Ability to communicate effectively, verbally as well as in writing or by using dashboards in corporate settings.

  PLO-6 Entrepreneurial Skills:

Ability to exhibit entrepreneurial skills, necessary to implement new business ideas (both products & services) in an innovative way.

  PLO-7 Individual and Teamwork

Ability to work as an individual and in a team setting.

  PLO-8 Modern Tool Usage

Ability to identify and apply appropriate tools and techniques to create and disseminate business information.

  PLO-9 Corporate Social Responsibility

Ability to understand the responsibility of an organization towards the society at large and to contribute towards the betterment of society.

  PLO-10 Ethics

Apply ethical principles in professional manner, keeping in view the norms of society.