BS Business Analytics
About The Program
The canvas of business has been changed and still changing rapidly due to the disruptions initiated by the technology. It has taken the world by a storm, though a positive one. To keep up with these interferences in the ways of traditional business practices, Business Analytics has emerged as a new savior. Business Analytics is a discipline in which statistical principles, mathematical philosophies, and technological tools are applied on the data to get insights and new dimensions, to make better decisions that add value to the organization’s proficiency. In today’s technology-oriented world, organizations can store, analyze and interpret massive amounts of data. This ability also demands professionals who can analyze the available data appropriately and correctly infer it for cost efficiency and strategic drive. With the help of proper data analytics, organizations can achieve more significant revenues, more informed decisions, and improved operational efficiency. Therefore, it is the need for time to develop professionals who can fulfill the future needs and become part of the future workforce. The BS Business Analytics graduates will be able to work for different industries in different positions such as business analysts, operations analysts, people analysts, financial analysts, market and consumer analysts, etc.
Admission Requirements
- Higher Secondary School Certificate or equivalent securing at least 50% marks in aggregate.
- CUST Admission Test/HEC Approved Test.
Degree Requirements
The candidate is required to complete 131 Cr. Hrs. as per following details:
| Area | Cr. Hrs. |
|---|---|
| a) General Education | 34 |
| b) Core Courses by HEC | 33 |
| c) Core Courses by HEI | 27 |
| d) Specialization/Electives | 18 |
| e) Allied Courses | 12 |
| f) Capstone Project | 04 |
| g) Internship | 03 |
| Total | 131 |
General Education (34 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Functional English | BSAG1113 | 3 |
| Introduction to Psychology | BSAG1422 | 2 |
| Quantitative Reasoning I | BSAG1913 | 3 |
| Mathematics | BSAG1353 | 3 |
| Ideology and Constitution of Pakistan | BSAG1022 | 2 |
| Language – I | BSAG12x2 | 2 |
| Expository Writing | BSAG1123 | 3 |
| Entrepreneurship | BSAG2712 | 2 |
| Quantitative Reasoning II | BSAG1923 | 3 |
| Islamic Studies/Ethics | BSAG1012 | 2 |
| Applications of Information and Communication Technologies | BSAG1612 | 2 |
| Applications of Information and Communication Technologies Lab | BSAG1611 | 1 |
| Civics and Community Engagement | BSAG1822 | 2 |
| Fehm-ul-Quran I | BSAG1021 | 1 |
| Fehm-ul-Quran II | BSAG1031 | 1 |
| Pakistan Studies | BSAG1032 | 2 |
Core Courses by HEC (33 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Financial Accounting | ACCA2003 | 3 |
| Digital Marketing & Social Media Strategy | MKTA4043 | 3 |
| AI in Business | MISA2113 | 3 |
| Cost Accounting | ACCA3033 | 3 |
| Principles of Marketing | MKTA2003 | 3 |
| Introduction to Human Resources Management | HRMA2003 | 3 |
| Organizational Behavior | MGTA4073 | 3 |
| Business Finance | FINA2003 | 3 |
| Financial Management | FINA3013 | 3 |
| Business Research Methods | RCHA3003 | 3 |
| Principle of Management | MGTA2003 | 3 |
Core Courses by HEI (27 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Programming Fundamentals | MISA2013 | 3 |
| Foundations of Business Analytics | MISA2053 | 3 |
| Data Structures & Databases | MISA3123 | 3 |
| Data Visualization | MISA3133 | 3 |
| Programming with R | MISA3023 | 3 |
| Business Modelling & Simulations | MISA4123 | 3 |
| Programming with Python | MISA3013 | 3 |
| Introduction to Data Mining | MISA3113 | 3 |
| Certification (Business Analytics Relevant) | MGTA4xx3 | 3 |
Elective Courses (18 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Marketing Analytics | MKTA4013 | 3 |
| People Analytics | HRMA4013 | 3 |
| Financial Analytics | FINA4023 | 3 |
| Supply Chain Analytics | MGTA4053 | 3 |
| Project Management Analytics | MGTA4063 | 3 |
| Sports Analytics | MGTA4073 | 3 |
| Healthcare Analytics | MGTA4083 | 3 |
| Operations Analytics | MGTA4043 | 3 |
Allied Courses (12 Cr. Hrs.)
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Economics | ECOA2003 | 3 |
| Professional Ethics | MGTA3053 | 3 |
| Legal Environment in Business | LAWA3003 | 3 |
| SDGs | SDGA2013 | 3 |
| Inferential Statistics | MTHA2333 | 3 |
| Data Analytics | MISA3053 | 3 |
Capstone Project (4 Cr. Hrs.)
Every student must complete a Capstone Project following the 6th semester or after the completion of 90 credit hours of course work.
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Capstone Project Part-I | BSBA4912 | 2 |
| Capstone Project Part-II | BSBA4922 | 2 |
Internship (3 Cr. Hrs.)
Each student is required to complete 6-8 weeks internship training usually after 5th semester.
| Course Title | Code | Cr. Hrs. |
|---|---|---|
| Internship | BSA4003 | 3 |
Community Service (VIS4000)
Each student is required to complete 65 hours community work, usually after 1st semester which would be a prerequisite for the award of the degree.
Duration
This is a four-year degree program comprising of 8 semesters. There will be a Fall and a Spring semester each year. The maximum duration to complete the BSBA program is 7 years.
CGPA Requirement
A student is required to earn a minimum 2.00/4.00 CGPA on the completion of the degree requirements
Semester-I (15 Cr. Hrs.)
| Course Code | Course Title | Cr. Hrs. | |
| MISA | 2053 | Foundations of Business Analytics | 3 |
| MGTA | 1003 | Principles of Management | 3 |
| BSAG | 1113 | Functional English | 3 |
| BSAG | 1913 | Quantitative Reasoning I | 3 |
| BSAG | 1612 | Applications of Information and Communication Technologies | 2 |
| BSAG | 1611 | Applications of Information and Communication Technologies Lab | 1 |
Semester-II (18 Cr. Hrs.)
| Course Code | Course Title | Cr. Hrs. | |
| MGTA | 4073 | Organizational Behavior | 3 |
| ACCA | 2003 | Financial Accounting | 3 |
| BSAG | 1353 | Mathematics | 3 |
| BSAG | 1123 | Expository Writing | 3 |
| BSAG | 1923 | Quantitative Reasoning II | 3 |
| BSAG | 1422 | Introduction to Psychology | 2 |
| BSAG | 1021 | Fehm-ul-Quran I | 1 |
Semester-III (14 Cr. Hrs.)
| Course Code | Course Title | Cr. Hrs. | |
| SDGA | 2013 | SDGs | 3 |
| MISA | 3133 | Data Visualization | 3 |
| BSAG | 12×2 | Language – I | 2 |
| MKTA | 3003 | Principles of Marketing | 3 |
| BSAG | 1032 | Pakistan Studies | 2 |
| BSAG | 1031 | Fehm-ul-Quran II | 1 |
Semester-IV (17 Cr. Hrs.)
| Course Code | Course Title | Cr. Hrs. | |
| MKTA | 4043 | Digital Marketing & Social Media Strategy | 3 |
| FINA | 2003 | Business Finance | 3 |
| BSAG | 1012 | Islamic Studies/Ethics | 2 |
| BSAG | 1822 | Civics and Community Engagement | 2 |
| BSAG | 1022 | Ideology and Constitution of Pakistan | 2 |
| BSAG | 2712 | Entrepreneurship & Innovation | 2 |
| MISA | 1013 | Programming Fundamentals | 3 |
Semester-V (18 Cr. Hrs.)
| Course Code | Course Title | Cr. Hrs. | |
| FINA | 2013 | Financial Management | 3 |
| HRMA | 2003 | Introduction to Human Resources Management | 3 |
| LAWA | 3003 | Legal Environment in Business | 3 |
| MISA | 3123 | Data Structures & Databases | 3 |
| MISA | 3013 | Programming with R | 3 |
| ECOA | 2003 | Economics | 3 |
Semester-VI (15 Cr. Hrs.)
| Course Code | Course Title | Cr. Hrs. | |
| MISA | 3023 | Programming with Python | 3 |
| MISA | 3113 | Introduction to Data Mining | 3 |
| MISA | 3053 | Data Analytics | 3 |
| MKTA | 4xx3 | Elective – I | 3 |
| MKTA | 4xx3 | Elective – II | 3 |
Semester-VII (17 Cr. Hrs.)
| Course Code | Course Title | Cr. Hrs. | |
| RCHA | 3003 | Business Research Methods | 3 |
| ACCA | 3033 | Cost Accounting | 3 |
| MGTA | 4xx3 | Certification (Business Analytics Relevant) | 3 |
| MKTA | 4xx3 | Elective – III | 3 |
| MKTA | 4xx3 | Elective – IV | 3 |
| BSBA | 4912 | Capstone Project – I | 2 |
Semester-VIII (14 Cr. Hrs.)
| Course Code | Course Title | Cr. Hrs. | |
| MISA | 4123 | Business Modelling & Simulations | 3 |
| MISA | 2113 | AI in Business | 3 |
| MKTA | 4xx3 | Elective – V | 3 |
| MKTA | 4xx3 | Elective – VI | 3 |
| BSBA | 4922 | Capstone Project – II | 2 |
| Sr. # | Statement |
|---|---|
| PEO-1 | The graduates will competently and effectively contribute as Business Analytics professionals. |
| PEO-2 | The graduates will demonstrate advancement in Business Analytics profession by enhancing their knowledge and skills. |
| PEO-3 | The graduates will exhibit ethical values and contribute positively towards the society. |
| Sr. # | Learning Objective | Statement |
|---|---|---|
| PLO-1 | Cross functional Knowledge: |
Ability to apply knowledge of mathematics, statistics, management, marketing, HR, finance, and IT fundamentals for the solution of complex business problems. |
| PLO-2 | Problem Analysis: |
Ability to identify, formulate, analyze complex business problems and reach substantiated conclusions. |
| PLO-3 | Management Skills |
Ability to demonstrate management and analytical skills while leading/managing business projects. |
| PLO-4 | Business Solution: |
Ability to design solutions for complex business problems or processes that meet specified needs while maintaining business standards, IT practices, cultural, societal, and environmental considerations. |
| PLO-5 | Communication |
Ability to communicate effectively, verbally as well as in writing or by using dashboards in corporate settings. |
| PLO-6 | Entrepreneurial Skills: |
Ability to exhibit entrepreneurial skills, necessary to implement new business ideas (both products & services) in an innovative way. |
| PLO-7 | Individual and Team Work |
Ability to work as an individual and in a team setting. |
| PLO-8 | Modern Tool Usage |
Ability to identify and apply appropriate tools and techniques to create and disseminate business information. |
| PLO-9 | Corporate Social Responsibility |
Ability to understand the responsibility of an organization towards the society at large and to contribute towards the betterment of society. |
| PLO-10 | Ethics |
Apply ethical principles in professional manner, keeping in view the norms of society. |