The course will focus on the practical application of marketing techniques and management of the firm marketing’s resources and activities. It will provide to the student the managerial introduction to the marketing decisions making at the strategic and tactical level within the organization. It examines the concepts and tools that guide the firm to choose, understand, produce and deliver value to its target market. The whole process would be examined with perspective of the changing dynamic environment. This course will include lecturers, discussions, cases and experiential activities.


CLO: 1. Understanding the core concepts of marketing management
CLO: 2. Developing an ability to solve real world problems, by using managerial skills
CLO: 3. Understandings the modern marketing system, and prevailing marketing system and prevailing marketing environment, and applying strategic tools and techniques