MS Management Sciences (Marketing)

About The Program

The MS program is essentially a research based degree program intended to investigate into and find solutions to the problems besetting our national economy. The MS Management program offered by Capital University of Science & Technology has attracted students from different parts of the country. It is an ideal program for anyone wishing to undertake research into management and its related disciplines. The program provides substantial training in a range of research techniques and methods used in the social sciences, and an understanding of their theoretical and philosophical underpinnings. The research-based dissertation enables our students to apply research skills and develop an in-depth knowledge in a specialized area. Our philosophy is that postgraduate business and management students need the understanding and skills associated with high quality academic research. This approach applies equally to those who become either academic scholars or professional practitioners. This program also serves as an entry point for our doctoral Program.

Admission Requirements

  • A minimum of 16 years of education leading to BBA/ MBA/ MPA or equivalent. Applicants with undergraduate degree from non-relevant areas may be required to take some undergraduate courses to fulfill pre-requisite deficiencies as determined by the Graduate Admission Committee. The deficiency Cr. Hrs. will not be counted towards the minimum Cr. Hrs. requirement for the award of the MS degree.
  • Minimum 2.00/4.00 CGPA or 50% marks
  • Admission Test / HEC Approved Test

Degree Requirements

A student admitted in this program will have to complete the degree requirements by following any one of the options given below:

AREA Cr. Hrs.
24 Cr. Hrs course work with 6 Cr. Hrs thesis 30
Course work only (10 Courses) 30

Program Courses

Course Title Code Cr. Hrs.
Advance Strategic Marketing MKT6023 3
Strategic Finance FIN6053 3
Organizational Theory and Design MGT6033 3
Advance Research Methods RCH6013 3

Specialization Courses

Course Title Code Cr. Hrs.
Advertisement and Sales Promotion MKT6043 3
International Marketing MKT6053 3
Psychology of Consumer Behavior MKT6233 3
Brand Management MKT6073 3
Marketing Ethics MKT6063 3
Customer Relationship Management MKT6133 3
Product and Price strategy MKT6103 3
Entrepreneurial Marketing MKT6113 3
Advance Marketing Research MKT6143 3
Franchising MKT6243 3
Marketing Strategy and Planning MKT6253 3
Relationship Marketing MKT6263 3

Research Thesis

Course Title Code Cr. Hrs.
Research Thesis RCH6916 6