Dr. Ahsan M. Ahmed

ASSISTANT PROFESSOR

ahsan@cust.edu.pk

+92-51-111-555-666

PROFILE SUMMARY

Taught marketing and management courses for 14 years at undergraduate and postgraduate level in several national universities. 5-year international industry experience in hospitality, retail and banking. Delivered 90+ workshops in 12 years on soft skills for leading public and private sector organizations. Proactively working on the 17 SDG’s, and managed to make a protype for a brick post transformation of plastic waste. Worked with the ministry of climate change to come up with a hospital waste management model. Established a YouTube channel promoting sustainable and green ideas. Furthermore, won a couple of research grants and projects from the industry. Published a couple of W and Y category papers. Current research interests include sustainability, artificial intelligence, digital marketing green marketing, and social marketing.

QUALIFICATION
PhD	Marketing	University San Malaysia, Sarawak campus, Malaysia	2018
MA	Human Resource Development	Middlesex University Business School, London, UK	2009

TEACHING EXPERIENCE
Assistant Professor	Capital University of Science & Technology, Islamabad	Since – 2018

RESEARCH AREAS / INTERESTS
1.	Personal Management & Grooming
2.	Consumer Behavior
3.	Enterprenreuship and Innovation
4.	Customer Relationship Management

RESEARCH SUPERVISION
1.	MS	Attitude Formation Barriers towards Digital Advertising Resistance, with the Moderating Effect of Traditional Advertising
2.	MS	Factors Leading to Panic Buying Behavior amidst COVID 19, with the Moderating effect of Media
3.	MS	Dimensions of Team Work Leading to Project Completion in Extreme Conditions, with the moderating role of Government Intervention

SR.	JOURNAL PUBLICATIONS	YEAR
1	An Intergenerational Value Change Theory-Based Study to explore Taxicab Application Usage. (Technological Forecasting and Social Change)
2	Exploration of prosocial behavior in times of COVID-19. An extension of empathy – altruism theory. (Personality and Social Psychology Bulletin)
3	Shahid Rasool, Asif Kiyani, Ahsan Ahmed , “Impact of Materialism on Compulsive Consuption”, African Journal of Business Management, Pages: 49	2012
4	Ansar A Rajput, Saima Saleem, Asif Ayub Kiyani, Ahsan Ahmed , “The Impact of Resources on Entrepreneurial Success”, International Journal of Research in Commerce and Management, No: 9	2011

Our Team

Dr. Ahsan M. Ahmed

PROFILE SUMMARY

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