Ahsan Mehmood

Dr. Ahsan M. Ahmed


Taught marketing and management courses for 14 years at undergraduate and postgraduate level in several national universities. 5-year international industry experience in hospitality, retail and banking. Delivered 90+ workshops in 12 years on soft skills for leading public and private sector organizations. Proactively working on the 17 SDG’s, and managed to make a protype for a brick post transformation of plastic waste. Worked with the ministry of climate change to come up with a hospital waste management model. Established a YouTube channel promoting sustainable and green ideas. Furthermore, won a couple of research grants and projects from the industry. Published a couple of W and Y category papers. Current research interests include sustainability, artificial intelligence, digital marketing green marketing, and social marketing.

PhD Marketing University San Malaysia, Sarawak campus, Malaysia 2018
MA Human Resource Development Middlesex University Business School, London, UK 2009
Assistant Professor Capital University of Science & Technology, Islamabad Since – 2018
1. Personal Management & Grooming
2. Consumer Behavior
3. Enterprenreuship and Innovation
4. Customer Relationship Management
1. MS Attitude Formation Barriers towards Digital Advertising Resistance, with the Moderating Effect of Traditional Advertising
2. MS Factors Leading to Panic Buying Behavior amidst COVID 19, with the Moderating effect of Media
3. MS Dimensions of Team Work Leading to Project Completion in Extreme Conditions, with the moderating role of Government Intervention
An Intergenerational Value Change Theory-Based Study to explore Taxicab Application Usage. (Technological Forecasting and Social Change)
Exploration of prosocial behavior in times of COVID-19. An extension of empathy – altruism theory.
(Personality and Social Psychology Bulletin)
Shahid Rasool, Asif Kiyani, Ahsan Ahmed , “Impact of Materialism on Compulsive Consuption”, African Journal of Business Management, Pages: 49, 2012
Ansar A Rajput, Saima Saleem, Asif Ayub Kiyani, Ahsan Ahmed , “The Impact of Resources on Entrepreneurial Success”, International Journal of Research in Commerce and Management, No: 9, 2011


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